10 reasons why it matters to keep engaging with users

User engagement is more than just a marketing strategy—it’s the foundation for building lasting relationships, fostering loyalty, and driving growth. As competition increases, businesses need to go beyond simply acquiring users. They must focus on keeping those users engaged, satisfied, and coming back for more. Engaged users are not only more likely to stick around, but they also bring added value by referring others, offering valuable feedback, and even helping shape the product’s evolution. In this article, we’ll explore ten key reasons why consistent user engagement is essential for long-term success and how it can transform your product’s impact.

1. Builds user loyalty and retention

Consistent engagement fosters loyalty by building stronger relationships with users. Engaged users are more likely to become repeat customers, and research shows that increasing customer retention by just 5% can boost profits by 25% to 95%. For businesses focused on product-led growth, this retention can lead to sustainable, long-term success.

2. Encourages valuable user feedback

Regular engagement encourages users to share their thoughts, giving you valuable insights into what they love and where improvements are needed. Acting on this feedback not only enhances the product but shows users that their input is valued, which can further increase loyalty. Platforms like Proddle offer tools for capturing and analysing user feedback effectively.

3. Increases product stickiness

When users are consistently engaged, they’re more likely to integrate the product into their routine, making it “sticky.” As discussed in our guide to making products sticky, regular engagement helps users develop habits around your product, making them less likely to churn and more likely to remain active users.

4. Drives word-of-mouth referrals

Engaged users are more likely to recommend the product to friends and colleagues, leading to organic growth. Studies indicate that customers referred by friends have a 37% higher retention rate, highlighting the value of keeping users satisfied and engaged.

5. Reduces churn

Engagement strategies, such as personalised communications and regular feature updates, help reduce user churn. Engaging users proactively by addressing their needs and delivering ongoing value helps to prevent them from seeking alternatives, which can significantly reduce churn rates and boost revenue.

6. Boosts revenue and upsell opportunities

Engaged users are more receptive to upsell offers and premium features, often leading to increased revenue per user. Companies that actively engage users report higher customer lifetime value (CLV) and are more successful in converting free or lower-tier users into paying customers. You can join the waitlist for Proddle’s tools to help optimise engagement and revenue growth.

7. Strengthens brand perception

Consistently interacting with users builds a positive brand image and reinforces trust. When users feel valued and connected, they are more likely to view the brand favourably and develop a strong sense of loyalty. Engaged users also tend to have a deeper understanding of the brand’s mission, as outlined on our About page.

8. Encourages product adoption and feature usage

Regular engagement helps users discover and adopt new features, maximising the product's value. Research from Pendo found that 80% of new users abandon SaaS products after the first day, often due to lack of engagement or awareness of product capabilities. Guided tours, in-app messaging, and personalised tips can help drive feature adoption.

9. Collects behavioural data for future improvements

Engaging users allows companies to gather data on usage patterns and preferences, providing essential insights into what drives user satisfaction. Analysing this data can guide future updates and enhancements, ensuring the product stays aligned with user needs and market trends. Platforms like Proddle enable businesses to track user engagement metrics efficiently.

10. Builds a strong user community

Creating opportunities for users to connect, such as through forums or virtual events, fosters a sense of community and belonging. Users who feel part of a community are more likely to stay engaged and advocate for the brand. Community engagement also provides users with a space to share tips and experiences, enhancing the overall user experience.

Wrapping things up...

Consistent user engagement is key to fostering loyalty, driving revenue, and creating lasting user relationships. For companies adopting product-led growth strategies, ongoing engagement is crucial to long-term success. Leveraging insights from tools like Proddle can help track and optimise engagement efforts, ensuring a strong, loyal user base that continues to support the brand over time.